Listen to this Qualifications webinar with Michael O'Flynn, sales and marketing director at the Professional Academy, where we'll be exploring the aspects that make up the new Digital Diploma in Professional Marketing. This qualification has been specifically designed to bridge an identified skills gap within the market and aims to equip experienced marketers within the skills they need to deve...

So, you've spent 2017 boosting your knowledge and developing your CV. Now, you've set your sights on a big step forward professionally in 2018 - either securing a promotion or landing an exciting new role. Does this sound familiar? We explore the essential skills for marketers seeking advancement in the next 12 months. Sharpen critical thinking One of the most important skills for marketers loo...

In today’s complex business world, marketing teams need to incorporate a wide variety of skills. But people managers are increasingly looking outside the organisation for talent that can give their existing line-up a boost. What are the benefits of doing this, and what are the implications for the current marketing team? There’s no doubt that external marketing hires are becoming more attractiv...

Inclusivity, diversity and equality breed success, but many boardrooms look the same as they always have. In late 2014, McKinsey published a global study into corporate equality and diversity which found that businesses with the most gender-diverse leadership were 15% more likely to report financial results above their country’s national average. Those with the most ethnically diverse boards pe...

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working. In an interview, one of the most successful business leaders, Silicon Valley guru and Sequoia venture capitalist Sir Michael Moritz, put it succinctly: “If you have too rigid a plan to reach the top, your chances of success diminish. You need ...

Marketing delivers exceptional results for business – and for those who work in it. For anyone considering marketing as a career choice, there is a simple, clear, one-word motivator: success. When you see the straplines ‘Just do it’, ‘Vorsprung durch technik’ or ‘The make-up of make-up artists’ – or know what ‘golden arches’ signify, or remember what product is associated with Labrador puppies,...

It’s critical within this highly competitive market to promote brand you. If you want to progress up the career ladder, utilising your skills to amplify your achievements is fundamental way to move forward. However, one of the biggest challenges marketers face is understanding the right way to do so. There are numerous methods to promote yourself successfully, but it’s about finding the right b...

Maintaining a balance between home and the office, family and colleagues, play and work, isn't just healthy – it's good for business too. Finding your "guilt threshold" is essential for a marketing career to flourish. There is a sense that you can never truly switch off, that you need to have a 24/7 mentality and that work is the only thing that matters. And if you take your eye off the ball th...

When you make your next career move, think carefully about whether to stick with your employer or head somewhere new Ready to make the next move in your marketing career? You’re not the only one. Marketers everywhere are getting itchy feet as the job market has finally regained the confidence levels of the pre-financial crisis years. Every career move involves weighing up countless factors, and...

Working in another part of the world can really boost your CV, but how do you get started? Look at the CVs of many C-suite marketers and you’ll find that they didn’t get where they are today by staying in one place. It’s not just that their portfolio encompasses a range of organisations, it is also that they’ve often spent some time working abroad. The benefits of gaining knowledge in internati...